The impact of the last year has fast-tracked the restaurant industry’s need for digital ordering, particularly for off-premises dining options. Restaurants have navigated through unique challenges to meet ever-changing customer demands while revamping their operational needs.
Research company eMarketer forecasts 44.1 million users on food delivery apps in the U.S. by the end of 2021. That said, digital ordering channels are vital for your restaurant’s success. Your business must have access to your brand-cohesive website as the central hub of your ordering operations. Learn why controlling your digital ordering experience is crucial for restaurant growth.
Get Centralized Customer Data
With control over your digital ordering channels, you reap the benefits of owning your customer data, which unlocks a wealth of information and opportunity. The real, long-term success of your restaurant lies in understanding the insights provided from your customers’ orders.
Whether customers order with text ordering, online, or through an app—these orders should automatically connect to your restaurant management system. Here, you’ll access unmatched insights to learn more about your customers’ preferences. Plus, learn what items are performing best at your restaurant, and where there are opportunities to scale your business.
Plus, this includes detailed reporting to market to the right customers at the right time based on their preferences. If customers order via text, this automatically signs up customers for text marketing. Their order histories will tell you what they order most, and when, so you can send personalized, targeted offers that are more effective than generic discounts. Whether you contact customers via email marketing or text marketing, you’ll increase sales holistically because you actively meet their needs. Centralized data can turn first-time guests into loyal, repeat customers with its digital marketing strategies once digital orders come through.