As a carry out and delivery only Pizzeria, JB Alberto’s was quick to get on board when third party services became popular. By 2019, the restaurant was using five different third party services, which were taking a heavy toll on profit margins through add-on commissions and fees.
Recognizing that the rising cost of commissions was not sustainable, owner Tony Troiano quietly started building a third party exit strategy. He rebuilt the store’s website, then worked with HungerRush’s internal development team on a mobile app and online ordering platform.
At launch, Tony benefitted from a large database of clients stored in the HungerRush RMS and a strong Facebook following. An anticipated drop in sales when transitioning from third party services was negligible and was quickly rectified with a $3 savings offer when customers ordered directly from the JB Alberto’s website. Within a year of introducing the new website, online sales had increased by 52%. JB Alberto’s was successful in transitioning customers from third party ordering services to a store-owned online ordering platform, while driving more revenue and improving profit margins.