Crush Taco Case Study
Crush Taco is a fast casual concept based on contemporary cuisine. Signature items include cornflake crusted shrimp, buffalo chicken and fish tacos. Calling it a modern taco shop, owner Mo Assi describes his tacos as Texas-style with Latin influence – combining big flavors with shredded cheese, refried beans and fresh vegetables.
Mo had an idea of what he wanted in a POS system based on ones he used in other restaurants. The POS system had to be easy for the staff to learn and use and he didn’t want anything to slow down Crush Taco’s ordering process or impact the customer experience.
A reporting fanatic, Mo demanded a system that could provide detailed analysis of the sales, labor and product mix his restaurant was producing. He also wanted a system that could embrace changing customer trends such as the movement of online ordering and third-party delivery services. Crush Taco selected the HungerRush restaurant management system after receiving a demo and performing independent research.
Now, Mo gets the detailed reports he need to keep tabs on the growing business and for strategic planning. To keep up with a growing industry trend, Crush Taco has also expanded into online ordering and third-party delivery services. With help from HungerRush, the restaurant built an online ordering platform as part of Crush’s website along with a custom-branded app for iOS and Android mobile devices.
Four years after opening their doors, Crush Taco is flying high and Mo credits HungerRush as technology that has steered Crush Taco’s success. The POS system has given Mo the visibility he requires to make good business decisions and has proven to be an adaptable platform that can scale and grow as Crush Taco builds its customer base.